Bill Gates famous quote to Focus Magazine, "The reason we come up with new versions is not to fix bugs."

This article was written back in 1995 but has been a cornerstone of the Microsoft OS business model ever since.

clipped from www.roughlydrafted.com Bill Gates Defined the Software Market with New, not Better. As the founder of a marketing-driven rather than engineering-driven software company, Bill Gates recognized the shortcut of selling new over better early on. Back in 1995, Gates explained to Focus magazine why his company cared more about adding new features than refactoring code to fix bugs. “The reason we come up with new versions is not to fix bugs,” Gates said. “It’s absolutely not. It’s the stupidest reason to buy a new version I ever heard. When we do a new version we put in lots of new things that people are asking for. And so, in no sense, is stability a reason to move to a new version. It’s never a reason.”